Feature No. 002

Lloyd’s Barbershop

Santa Monica & Brentwood, CA

Lloyd's Barbershop has been a steady presence in Los Angeles for years, with locations in Brentwood and Santa Monica. The shop is known for its consistency, attention to detail, and a pace that values repeat clients over rush. It's a place where standards matter, and where relationships are built over time.

In the Shop

How long has the shop been in this neighborhood?

Lloyd’s Barbershop has proudly served this neighborhood for over 15 years. What began as a single shop has grown into two locations: Santa Monica, inside the Fairmont Hotel, and Brentwood, at the Brentwood Country Mart.

What's the neighborhood like these days?

It’s a true mix these days. You’ll find longtime families who’ve been here for years, young professionals building their lives in the area, and many of our regulars who’ve been with us from the very beginning. There’s also a strong presence of successful C-suite leaders, entrepreneurs, and creatives who appreciate the neighborhood’s energy and sense of connection. It still feels familiar in the best way, where people recognize each other and community comes naturally.

What's usually coming through the speakers?

It really depends on who’s behind the chair. You might hear classic hip-hop, smooth R&B, or the occasional old-school favorite. Our Santa Monica shop inside the Fairmont tends to lean a little more classic, while Brentwood brings in a more modern, younger sound. Either way, it’s never too loud. The music sets the mood, but you can always still have a conversation.

Locations

26th Street

225 26th Street, Space 44

Located outside facing 26th

Santa Monica, CA 90402

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Fairmont Miramar Hotel

101 Wilshire Blvd

Located inside Fairmont Miramar Hotel

Santa Monica, CA 90401

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What does this shop do especially well?

Consistency is what we’re known for. Every client receives the same level of care, attention to detail, and professionalism, no matter who’s in the chair or how busy the day gets.

What's non-negotiable here?

Professionalism is non-negotiable. We show up on time, respect every client, and maintain the standard of the shop every single day.

What should a first-timer know before walking in?

Communication is everything. We always take time for a proper consultation up front, so we’re aligned on the look, the details, and the expectations before the cut begins.

How does someone earn a chair at Lloyd's?

You earn a chair at Lloyd’s through consistency, both in your work and in how you carry yourself. Skill matters, of course, but so do reliability, professionalism, and respect for the client and the shop.

What keeps people coming back, year after year?

Trust. People come back year after year because they know exactly what to expect when they walk in. The experience is consistent, the quality is there every time, and the standard never slips.

Cut Studies

Barbers at Lloyd’s Barbershop

Joel Valdez